Consulting for entering the Russian market

One partner - many solutions. Reliable access to new markets.

Combining opportunities. Maximizing results.

About

We support Chinese companies at all stages of entering the Russian market and marketplaces - from analysis and registration to promotion and customer support. We offer a turnkey solution.

Uniora - approach and philosophy

The idea of creating Uniora was born from practice: we have seen how even strong Chinese brands face difficulties when entering the Russian market.

Bureaucracy, differences in mentality, unfamiliarity with sales channels and a lack of understanding of local specifics - all of this hindered growth. Many good products never got the chance to succeed.

We created Uniora to change this. So that companies can test demand faster, adapt and enter the market without unnecessary losses.

We build an effective, end-to-end system: from analysis and registration to logistics, marketing and customer support. No one-size-fits-all approach. With a focus on specific customer tasks.

Our goal is to make your business successful and recognisable not only in China, but also in Russia. Because the success of a client is the success of Uniora.

How we can help your business (services)

Six service blocks. Choose a complex or individual directions.

I. Marketing and analytical services

Market and competitor analysis in Russia
Product niche analysis: demand, seasonality, sales volume
Target audience definition
Product matrix development
Product category selection on marketplaces
Packaging, labeling, certification recommendations
Pricing considering logistics
Content strategy for product cards

II. Localization and design

Translation of descriptions, instructions, technical documentation
Creating marketplace cards
Copywriting and SEO optimization
Photo/visual: 3D, lifestyle, infographics
Video content preparation
Advertising: keywords and tags

III. Legal support

Individual/LLC registration, TIN, OGRN, digital signature
Opening bank accounts
Tax accounting and system selection
Contracts and foreign trade
Permits, certificates, "Honest Sign"
Payment transfers Russia⇄China/CIS
Legal consultations

IV. Logistics and warehousing

Routes: sea, railway, air
FCL/LCL delivery
Customs clearance
Working with fulfillment warehouses
FBS/FBW/DBS (WB, Ozon, Y.Market)
Warehouse integration

V. Promotion and support

Ozon Ads, WB Advertising
Promotions and sales
Reviews and ratings
Sales monitoring and analytics
Seller account support
Customer support in Russian

VI. Additional opportunities

Brand website in Russian
Trademark in Russia
Registration certificate
PR and advertising outside marketplaces
Exhibition participation
Translators for negotiations
Opening representative offices
Staff recruitment

We study business needs and provide a solution tailored to your request

We do not use one-size-fits-all schemes. Each client is a different business with its own challenges. We go into the details and offer solutions that work for your situation.

1) Expertise in a variety of industries and product categories

Electronics, industrial equipment, medical products, consumer goods - we understand the specifics and tailor our approach to your product.

2) All specialists in one team

You work with one coordinator. Everything else is within the team: lawyers, marketers, logisticians, designers, work as a single connected link. You no longer need to coordinate different contractors.

3) There are no unsolvable tasks

We know how to cope with difficult situations. Where others give up - we find a working solution.

4) Transparent process and involvement

Regular reporting, quick response, clear communication. We are always in touch and keep you informed.

Cases

1. Chinese textile manufacturer

Task: Launch sales in the Russian market and open a representative office.

What was done: Office and staff, exhibition participation, advertising.

Result: 6 months — brand recognition, 8+ contracts with major manufacturers, direct sales channel.

2. Medical consumables manufacturer

Task: Entry to Russia through dealers.

What was done: Website, registration certificate, exhibitions, meetings with distributors.

Result: Product recognition, found partners, high quality rating.

3. Trading company (electronics)

Task: Test demand on marketplaces.

What was done: Content translation and adaptation, analytics, product matrix, sales launch.

Result: 2 months — hypothesis testing, first sales and feedback.

FAQ — Frequently Asked Questions

1. What services do you provide?

We accompany Chinese companies at all stages of entering the Russian market and marketplaces: from analysis and legal registration to promotion and customer support. Full list — in the "Services" section.

2. Do I need to open a company in Russia?

For start it's not necessary — you can use our infrastructure. For stable sales we recommend Individual/LLC registration. We accompany the process turnkey.

3. Do you work only with China?

Focus — China, we also work with businesses from CIS.

4. How long does the launch take?

Test launch: 4–8 weeks. Full entry with registration and logistics — from 2 months.

5. Who will work on our project?

Manager (Russian/Chinese) + specialized specialists. The team works coordinated.

6. Can we test the market before scaling?

Yes, we launch test batches, collect data, make decisions based on facts.

7. What documents are needed to start?

Basic information + compliance certificates. We'll help collect the rest.

8. Do you help with certification?

Yes, we accompany obtaining all necessary permits and certificates.

9. Office/representative office in Russia?

Yes, premises selection, registration, hiring and launch turnkey.

10. Are there result guarantees?

We guarantee competent process and transparency. Sales volume depends on product and market.

11. Can I choose individual services?

Yes, we connect at the needed stage.

12. Transparency and control

Plan, deadlines and reports. Access to account (on request) and direct contact with curator.

13. How to work from China?

Online communications: WeChat, email, Zoom, etc. Reports in Chinese/Russian.

Contacts

Email: vv@uniora.ru

WeChat / Telegram: @uniora